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	Podcast:		Filter Stories - Coffee Documentaries
	Episode:		Coffee Quality, Part 2: How “quality” became a myth
	Category:		Arts
	Duration:		00:25:33
	Publish Date:		2025-12-08 04:05:00
	Description:		If you ask two specialty professionals what makes a high-quality coffee, you’ll likely get a surprisingly consistent answer: clean, sweet, juicy, bright. To an outsider, they would be forgiven for thinking coffee quality is universally defined. But the truth is more sober. In this episode, we examine how a simple cupping form helped create a universal idea of quality. We then look at the evidence that, in fact, it’s just the personal preferences of a small group of people masquerading as universal quality. Please support my work directly at Ko-fi.com/FilterStories Other ways you can help: Leave a 5 star rating on Spotify Follow me on Instagram and tag me in an Instagram story Write a review on Apple Podcasts Discover how I make these Filter Stories episodes by subscribing to my Substack newsletter Go deeper into the story of quality: 2004 cupping form from the Specialty Coffee Association of America SCAA Coffee Cuppers Handbook (4th edition, 2011) Cup of Excellence cupping form Kenneth Liberman's book, "Tasting Coffee: An Inquiry into Objectivity" SCA's video series on the CVA presented by Peter Giuliano Live in Berlin? Join me for a free decaf cupping at Communal Coffee on the 12th December 2025. Reserve your ticket here: https://bit.ly/4nZXyrf.
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