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Home > The Ecommerce Influence Podcast > 386: We Recap BFCM: What Worked & What Didn’t
Podcast: The Ecommerce Influence Podcast
Episode:

386: We Recap BFCM: What Worked & What Didn’t
Category: Business
Duration: 00:27:01
Publish Date: 2022-12-13 09:00:00
Description:

The big wins, what didn’t work, and what to do next. Austin and Lily recap BFCM 2022.

As you’re reflecting on your own campaign you can compare how you did and maybe jot down some things to consider for next year too. 

What You’ll Learn From This Episode:

  • Diversifying your offer
  • Buy now, pay later & the state of the American consumer 
  • SMS overload: what happened?
  • What to do with customers gained during the holidays 

Resources:
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