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Home > SaaS District > Why Your A/B Test Winners Are Noise And What That Costs with Andrea Bronzini #240


	Podcast:		SaaS District
	Episode:		Why Your A/B Test Winners Are Noise And What That Costs with Andrea Bronzini #240
	Category:		Business
	Duration:		00:36:23
	Publish Date:		2026-05-08 09:00:00
	Description:		Andrea Bronzini is an engineer, strategist, and systems thinker with over 20 years of experience designing and building complex systems across industries. Currently a coach and consultant at Galileo Consulting, he helps organizations evaluate, acquire, and implement technologies by combining technical insight with commercial and strategic analysis. Before that, Andrea spent nearly 15 years helping companies grow by identifying and fixing their bottlenecks, often working with businesses generating over $1M per day. Frustrated by recurring structural issues, he developed a systems-driven approach to diagnose and solve them faster, which led to the creation of ZeroBottlenecks and later Confident Story. Known for turning complexity into clear, actionable frameworks, Andrea focuses on helping teams move from analysis paralysis to confident, system-backed decision making. In this episode we cover: 00:00 Intro 02:57 Understanding Bottlenecks in A/B Testing 05:49 The Impact of Noise on Conversion Rates 09:07 Engineering Approach to Business Decisions 12:08 Optimizing the Conversion Path 15:00 Exploring A/B Test Winners and Noise 17:46 Statistical Significance and Noise in KPIs 21:01 Avoiding the Noise Trap in Decision Making 23:56 The Real Costs of Misinterpreting Data 26:59 Final Thoughts and Rapid Fire Questions Get in touch with Andrea: Andrea's LinkedIn Mentions: Michael Gerber Donald Miller Alex Hormozi Companies: Zero Bottlenecks Confident Story Books: The E-Mith Revisited by Michael Gerber StoryBrand by Donald Miller Tag Us & Follow: Facebook LinkedIn More About Akeel: Twitter LinkedIn More SaaS Podcast Episodes SaaS Consultants How To Value Your SaaS Company
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