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Home > TEDTalks Business > Why gender-based marketing is bad for business | Gaby Barrios
Podcast: TEDTalks Business
Episode:

Why gender-based marketing is bad for business | Gaby Barrios

Category: Business
Duration: 00:10:49
Publish Date: 2019-11-15 09:55:54
Description: Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes -- it's also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn't drive business nearly as much as you might think -- and shows how companies can find better ways to reach customers and grow their brands.
Total Play: 8

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