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Home > TEDTalks Business > Let's go all-in on selling sustainability | Steve Howard
Podcast: TEDTalks Business
Episode:

Let's go all-in on selling sustainability | Steve Howard

Category: Business
Duration: 00:13:18
Publish Date: 2013-10-21 10:02:28
Description: The big blue buildings of Ikea have sprouted solar panels and wind turbines; inside, shelves are stocked with LED lighting and recycled cotton. Why? Because as Steve Howard puts it: “Sustainability has gone from a nice-to-do to a must-do.” Howard, the chief sustainability officer at the furniture megastore, talks about his quest to sell eco-friendly materials and practices -- both internally and to worldwide customers -- and lays a challenge for other global giants.
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