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Home > Business English Pod :: Learn Business English Online > VV 46 English Vocabulary – The 4 Ps of the Marketing Mix (Part 2)
Podcast: Business English Pod :: Learn Business English Online
Episode:

VV 46 English Vocabulary – The 4 Ps of the Marketing Mix (Part 2)

Category: Business
Duration: 00:08:20
Publish Date: 2015-11-24 10:34:07
Description:

In this Business English vocabulary lesson, we’re going to look at the marketing mix, which is made up of the four Ps of marketing: product, price, place and promotion. We’ll look at the idea of placement, which is all about a product’s market coverage and how it gets to market through logistics and a company’s distribution channels. The final P is promotion, or advertising, which may involve public relations and marketing campaigns, including in-store promotions.

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